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Hello, I’m Ying

I'm an interdisciplinary UX researcher & strategist,
I transform user insights into actionable design strategies.

About Me

About Me

  • I am an interdisciplinary UX researcher & strategist with 5+ years of experience across gaming, healthcare, branding and 
    academic research

  • I am adept at driving innovation with a global outlook shaped by my  experience living in North America, Asia and Europe

  • I have a Master in Library and Information Studies from the University of British Columbia (Canada)

  • I also have Dual B.A. Degrees in English Literature from University of Bayreuth (Germany) and Fu Jen Catholic University (Taiwan)

  • I am on track to obtain an Associate Certificate in UX/UI Design from the British Columbia Institute of Technology 

  • I am a passionate and detail-oriented team player, always thinking of innovative solutions to UX problems. 

  • I have experience in various work environments, including gaming, healthcare, branding consultancy and academic research

  • I am a UX researcher & strategist with a background in UX design, content strategy, and branding 

  • Skilled in generative & evaluative research, with focus on qualitative & mixed-methods research

  • Proficient with UX/UI prototyping tools (Figma, Adobe XD)

  • Competent using Python for data cleaning, analysis and visualization

  • Basic understanding of HTML & CSS

  • Native in English and Mandarin Chinese with conversational German language skills

My Strengths

My Work

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My UX Portfolio

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My Other Projects

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My Volunteer Work

My Philosophy

Context is Everything 

This is a common saying in literary analysis that I bring with me from my background in English. Extensive research into the context, problems, needs and behaviours of target users informs all my UX research and design work.

Focus on Usability 

My UX research and design work focuses on identifying core usability issues and improving them for better product performance. 

Balance User Needs with Business Goals

My previous experience in a branding consultant startup taught me the importance of aligning clients' business goals with consumer needs, which I bring into my UX research and design work. I believe a product can grow more successfully when it balances user needs and business goals.

My Hobbies

In my free time, I like to play volleyball with friends, go skiing (in winter), travel and visit art museums.

Contact

I'm always looking for new and exciting opportunities. Let's connect!

© 2025 by Ying Chen. All Rights Reserved.

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